# Privacy Policy

How we collect, use, and protect your information.

Effective date: March 4, 2026

Upwell ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

## Information We Collect

We may collect the following types of information:

- **Contact information** you provide through our contact and demo request forms, including your name, email address, phone number, company name, and message content.
- **Usage data** collected automatically when you visit our website, such as your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages.
- **Cookies and similar technologies** that help us understand how you interact with our website and improve your experience.

## How We Use Your Information

We use the information we collect to:

- Respond to your inquiries and demo requests
- Provide, operate, and improve our services
- Send you relevant communications about our products and services
- Analyze website usage to improve user experience
- Comply with legal obligations and enforce our agreements

## Data Sharing

We do not sell your personal information. We may share your information with:

- **Service providers** who assist us in operating our website and delivering our services (e.g., hosting, analytics, email delivery), subject to confidentiality obligations.
- **Legal authorities** when required by law, regulation, or legal process, or to protect the rights, safety, or property of Upwell or others.
- **Business transfers** in connection with a merger, acquisition, or sale of assets, in which case your information may be transferred as part of the transaction.

## Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we securely delete or anonymize it.

## Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. While we strive to protect your data, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

## Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

- The right to access the personal information we hold about you
- The right to request correction of inaccurate information
- The right to request deletion of your personal information
- The right to opt out of marketing communications

To exercise any of these rights, please contact us using the information below.

## Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain parts of our website.

## Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the effective date. We encourage you to review this policy periodically.

## Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Upwell

Email: [hello@upwell.com](mailto:hello@upwell.com)